Title Peculiarities of consumers’ behavior in the context of luxury goods /
Translation of Title Vartotojų elgsenos ypatumai prabangos prekių kontekete.
Authors Stankevičienė, Jūratė ; Butkutė, Raimonda
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Is Part of Socialiniai tyrimai. 2008, Nr. 4, p. 121-131.. ISSN 1392-3110
Keywords [eng] consumers’ behavior ; luxury goods ; usage model ; typologization of consumers
Abstract [eng] Peculiarities of consumers’ behavior in the context of luxury goods are analyzed in this research seeking to distinguish what factors influence usage of luxury goods and what peculiarities characterize consumers’ of luxury goods behavior. Three main models of consumers’ behavior of luxury goods were distinguished during analysis of theoretical literature auf later verified by the qualitative and quantitative analysis. It was found that two usage types are most commonly met in the context of luxury goods usage: “life style” of luxury goods usage based on inner motivation and reaction peculiarities of interaction with the social environment. It was determined that usage of luxury goods is signifi­cantly related to satisfaction of inner needs of the personality; these needs are the main factor stimulating usage of luxury goods. Peculiarities of luxury goods and sales environment also signifi­cantly influence usage of luxury goods. The raised hypothesis that inner needs of the personality mostly motivate usage of luxury goods was proved.
Type Journal article
Language English
Publication date 2008