| Abstract [eng] |
Nowadays the need for participation in post-communist countries is the strongest where civil society organisations, to be precise, citizens who participate there, can play a particularly important role. Thus, the activity of citizens is becoming one of the most important factors to achieve common goals. Bearing in mind that motivation is a fundamental factor in such participation, the relevance of motivation research in this area is undoubted. One of the aims of such research could be to develop the models of activation of motivation. It was done after the measurement of the real motivation of participants. In order to measure the motivation, it is necessary to identify the motives. Thus, having had found the motivation for participation behaviour, which in this case had been done by the means of survey (quantitative and qualitative), the author of this publication designed 2 models of activation of motivation, which, as it can be assumed, will lead to repeated behaviour in the future. One of these models (directed towards citizens) is presented in this article. The conceptual model of activation of participation motivation dir ected towards “end users” (citizens) is designed on the basis of the results of the analysis of benefits and investments that determine the motivation to participate. Since the model is based on the opinion of all the people surveyed, i.e. irrespective of what type of civil society organisation a person participates in, it is intended for activation of general motivation of citizens who are involved in public activities. The model can be used when the aim is activation of participants in general, both on the level of an organisation, where CSO leaders are engaged, and on the level of public authorities, where the staff just want to improve, stimulate, in other words, to develop the general motivation of participation. |
